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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

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Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More

The NEW YORK TIMES and USA TODAY bestseller updated with today s hottest sites!

A friend s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.



Tác giả :

Dave Kerpen

Dave Kerpen is an entrepreneur, author and reality television personality. Kerpen first received media attention in the Boston sports market in the late 1990s and early 2000s for his unique vending sales strategies at professional sporting events. He went on to appear as a contestant on Fox's 2003 reality television series, Paradise Hotel, and earned additional media attention for his "sponsored wedding" in 2006.

He is currently the CEO of Likeable Local, a social media software company for small businesses, as well as Chairman of Likeable Media, a social media marketing firm and author of the 2011 New York Times bestselling book, Likeable Social Media, the 2012 book, Likeable Business, the 2013 book, Likeable Leadership," and the 2016 book, "The Art of People: 11 Simple People Skills To Get Everything You Want."


Carrie Kerpen

Carrie Kerpen is an entrepreneur, keynote speaker, and social media expert who brings unbridled passion to every part of her life. As CEO and co-founder of Likeable Media, Carrie grew her company from a husband-and-wife start-up into an globally recognized, award-winning content studio, achieving Crain’s 6th “Best Place To Work in NYC” and being recognized for forward-thinking work (Top 50 Ad Agencies by PivotStack and a Top 50 Fastest-Growing Women-Owned Businesses by WPO and American Express OPEN).

Carrie is also the host of the hit podcast, “All The Social Ladies”. With over 1 million downloads to date, Carrie has used the podcast to launch a network of women who work in digital media. Over 200 high powered women are a part of this exclusive network.


Mallorie Rosenbluth

Mallorie is the Vice President of Client Service at Likeable Media. Prior to joining the Likeable team in January 2010, Mallorie was a Social Media, Marketing and Branding Consultant at Wegmans Food Markets in Rochester, NY. Her previous roles at Likeable include Director of Small Business and Managing Director of New Client Strategy.

Mallorie now oversees all elements of client service. She ensures clients have an amazing and “likeable” experience with their team, maintaining a consistent touch-point for clients through all interactions while managing the day-to-day account teams. Mallorie has spoken at events including the Brooklyn Business Expo, #itechlounge for the ICSC and New York University’s Social Media Intensive Week, among others. She was also the recipient of the 2011 Social Media Star Award presented by the Social Media Society.

Website:

http://www.likeable.com

Meg Riedinger

Ms. Meg Riedinger serves as an Assistant to Chief Executive Officer and Marketing Executive at Likeable Local Inc. Ms. Riedinger earned her degree in public relations from Boston University and has held internships at Fleishman Hillard in Boston and Edelman in Sydney.

 


Thông Tin Chi Tiết
Công ty phát hành Nhà Sách Phương Nam
Nhà xuất bản McGraw-Hill Education
Trọng lượng vận chuyển 381 gr
Kích thước 15.2 x 1.8 x 22.9cm.
Số trang 304.
Ngày xuất bản tháng 12/2016. 
SKU 94615
Loại bìa Bìa mềm.

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