How to: sell with complete confidence

How to: sell with complete confidence

With the help of a host of examples and practical exercises, how to: sell gives you everything you need to influence others and sell effectively and ethically. It guides you through every stage in the process - from understanding the motivations and needs of customers, to making positive connections and structuring relevant and successful sales.

Providing a foundation in the psychology of selling, the book looks beyond traditional "hard sell" methods and promotes a refreshed and positive attitude to the subject. It will empower your ability to monetise ideas, believe in your products or campaign for a better world.