Why Customers Leave (And How To Win Them Back)
978163265151
Từ nhà sách đầu tiên năm 1982, Nhà Sách Phương Nam đã trở thành hệ thống nhà sách uy t...
Why Customers Leave (And How To Win Them Back)
Discover the 24 reasons people sre leaving you for competitors and how to win them back.
In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: "We have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way. Don't blame the millennials! We have seen the enemy, and it is all of us."
Loại sản phẩm
Bìa cứng
Kích thước
15.2 x 2.5 x 22.9 cm
Số trang
224
Tác giả
- Larry Winget
- David Avrin
Nhà Xuất Bản
- Career Press
ISBN 13
9781632651518
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