Business & Economics

The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition)    The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors,...

This Is Marketing: You Can't Be Seen Until You Learn To See #1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs,...

Measure What Matters #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any...

Good Economics For Hard Times: Better Answers to Our Biggest Problems   FROM THE WINNERS OF THE 2019 NOBEL PRIZE IN ECONOMICS 'Wonderfully refreshing . . . A must read'  - Thomas Piketty In this revolutionary book, prize-winning economists Abhijit V. Banerjee and Esther Duflo...

Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets   Fooled by Randomness  is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we...

The Infographic Guide For Entrepreneurs: A Visual Reference For Everything You Need To Know Everything you need to know about starting your own independent business—and earning big—through easy-to-understand infographics. Start your dream business, optimize your...

How To: Absurd Scientific Advice for Common Real-World Problems AN INSTANT #1 NEW YORK TIMES BESTSELLER “How To will make you laugh as you learn…With How To, you can't help but appreciate the glorious complexity of our universe and the amazing breadth of humanity's effort...

Antifragile : Things That Gain From Disorder   Antifragile  is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in...

The Richest Man In Babylon   Beloved by millions, this timeless classic holds the key to all you desire and everything you wish to accomplish. This is the book that reveals the secret to personal wealth.   The Success Secrets of the Ancients— An Assured Road to Happiness and...

The Storyteller's Secret : How TED Speakers And Inspirational Leaders Turn Their Passion Into Performance How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a...

The Science of Getting Rich: The Complete Original Edition with Bonus Books   A new edition of the classic guide to building wealth. Also Includes Two Bonus Books,  The Science of Being Great  and  The Science of Being Well The Science of Getting Rich: The Complete Original Edition...

Investing 101 A crash course in managing personal wealth!Too often, textbooks turn the noteworthy details of investing into tedious discourse that would put even Warren Buffett to sleep. "Investing 101" cuts out the boring explanations, and instead provides a hands-on lesson that...

Start with Why : How Great Leaders Inspire Everyone to Take Action   The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER .   In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their...

The Power of Habit: Why We Do What We Do in Life and Business A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain,...

The Silk Roads: A New History Of The World   “This is history on a grand scale, with a sweep and ambition that is rare… A proper historical epic of dazzling range and achievement.” —William Dalrymple,  The Guardian    The epic history of the crossroads of the world—the meeting place of...

New World Economy: A Beginner's Guide   What is blockchain? What is Bitcoin? How can central banks be instrumental in guiding a nation's economy? What are the underlying causes of trade deficits? Do trade wars actually help the domestic economy? How has the behavior of millennials and...

Why Startups Fail: A New Roadmap For Entrepreneurial Success If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment,  Why Startups Fail  is essential...

Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. TED...