Go Luck Yourself
978085719888
Từ nhà sách đầu tiên năm 1982, Nhà Sách Phương Nam đã trở thành hệ thống nhà sách uy t...
Go Luck Yourself
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure.
In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.
Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.
Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times.
Now Go Luck Yourself…
In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.
Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.
Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times.
Now Go Luck Yourself…
Loại sản phẩm
Bìa mềm
Kích thước
13.97x1.40x21.46 cm
Số trang
228
Tác giả
- Andy Nairn
Nhà Xuất Bản
- Harriman House
ISBN 13
9780857198884
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