How to Buy a Gorilla : Getting the Right Muscle Behind Your Advertising Efforts
978191149839
Từ nhà sách đầu tiên năm 1982, Nhà Sách Phương Nam đã trở thành hệ thống nhà sách uy t...
How to Buy a Gorilla : Getting the Right Muscle Behind Your Advertising Efforts
How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.
Loại sản phẩm
Bìa mềm
Kích thước
15.8 x 23.6 x 2.3 cm
Số trang
256
Tác giả
- David Meikle
Nhà Xuất Bản
- LID Publishing
ISBN 13
9781911498391
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