One Plus One Equals Three
978144728705
Từ nhà sách đầu tiên năm 1982, Nhà Sách Phương Nam đã trở thành hệ thống nhà sách uy t...
One Plus One Equals Three
Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.
From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
Loại sản phẩm
Paperback
Kích thước
12.7 x 1.52 x 20.32 cm
Số trang
240
Tác giả
- Dave Trott
Nhà Xuất Bản
- Pan; Main Market edition
ISBN 13
9781447287056
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