The Power Of Experiments
978026254227
Từ nhà sách đầu tiên năm 1982, Nhà Sách Phương Nam đã trở thành hệ thống nhà sách uy t...
The Power of Experiments: Decision Making in a Data-Driven World
How organizations--including Google, StubHub, Airbnb, and Facebook--learn from experiments in a data-driven world.
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
Loại sản phẩm
Bìa mềm
Kích thước
15.2 x 1.2 x 22.7 cm
Số trang
232
Tác giả
- Max H. Bazerman
- Michael Luca
Nhà Xuất Bản
- The MIT Press
ISBN 13
9780262542272
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