Business & Economics

How to Buy a Gorilla : Getting the Right Muscle Behind Your Advertising Efforts   How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the...

The Data Detective: Ten Easy Rules to Make Sense of Statistics From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics . Today we think statistics are the enemy, numbers used...

The Art of Creative Thinking A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school. The Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a...

Catching the Catfishers Your online identity is quickly becoming more crucial to your personal and professional success than in-person communications. But most of us don't understand this digital Wild West and the dangers that lurk around every corner. Most of us are...

The No Asshole Rule "What an asshole!" How many times have you said that about someone at work? You're not alone! In this groundbreaking book, Stanford University professor Robert I. Sutton builds on his acclaimed Harvard Business Review article to show you the best ways to deal with...

Leading Virtual Teams (HBR 20-Minute Manager Series) Leading any team involves managing people, technical oversight, and project administration, but leaders of virtual teams perform these functions from afar. Leading Virtual Teams walks you through the basics of:...

The Serving Leader: Five Powerful Actions to Transform Your Team, Business, and Community At a time of increasing concern about ethics at the top, The Serving Leader makes the case for an approach to leadership that is both more moral and more effective than the...

An Other Kingdom: Departing the Consumer Culture Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, and violence that comes with the will...

Money Magic  Increase your spending power, enhance your standard of living, and achieve financial independence with this “must-read” guide to money management (Jane Bryant Quinn). Laurence Kotlikoff, one of our nation’s premier personal finance experts and coauthor of the New York Times...

HBR Guide to Making Every Meeting Matter (HBR Guide Series) Make every minute count. Your calendar is full, and yet your meetings don’t always seem to advance your work. Problems often arise with unrealistic or vague agendas, off-track conversations, tuned-out...

A revolutionary approach to bringing data and business together Data is lazy. It sits in files or databases, minding its own business but not accomplishing very much. Data is like someone in their mid-twenties, living with their parents, who won't get off the couch and make something of...

BrandED: Tell Your Story, Build Relationships, And Empower Learning "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a...

NOW A  USA TODAY  AND  WALL STREET JOURNAL  BESTSELLER! What are your limits? Care to break them? To inspire change in yourself and your team, you must break free from what's holding you down. In  Elevate , award-winning CEO and #1  Wall Street Journal  bestselling author...

Building a Second Brain     'Well-written, cogent and useful manual' - David Allen, author of Getting Things Done 'Forte's ideas really work.' - Seth Godin, author of This is Marketing 'Completely changed my life' - Ali Abdaal, YouTuber and Entrepreneur 'A survival guide to managing the...

HBR Guide To Motivating People Help your people reach their potential. As a manager, it's your responsibility to ensure your team is motivated and performing at a high level. But recent data reveals abysmal engagement levels among workers around the globe. How do you fix the...

Clear Thinking Neuware - AN INSTANT NEW YORK TIMES BESTSELLERFew things will change your trajectory in life or business as much as learning to think clearly. Yet few of us recognize opportunities to think in the first place.You might believe you re thinking clearly in the moments that matter...

Money For Nothing   A Financial Times Economics Book of the Year A brilliant narrative of early capitalism's most famous scandal, a speculative frenzy that nearly bankrupted the British state during the hot summer of 1720 - and paradoxically led to the birth of modern finance. The...

One Plus One Equals Three Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice,  One Plus One Equals Three  is a collection of provocative anecdotes and thought experiments designed to light a...