The Purpose Advantage : How To Unlock New Ways Of Doing Business
978194085899
Từ nhà sách đầu tiên năm 1982, Nhà Sách Phương Nam đã trở thành hệ thống nhà sách uy t...
The Purpose Advantage : How To Unlock New Ways Of Doing Business
In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization-your brand- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers-building brand love and loyalty in the process.
Loại sản phẩm
Bìa mềm
Kích thước
15.2 x 22.9 x 1.8 cm
Số trang
145
Tác giả
- Jeff Fromm
Nhà Xuất Bản
- Ideapress Publishing
ISBN 13
9781940858999
Sản phẩm này chưa nhận được đánh giá nào. Bạn hãy là người đầu tiên đánh giá nhé!
Please sign in so that we can notify you about a reply
