Hotline:

1900 6656
094.985.4605

(giờ hành chính)

Johnson: The Elements Of Choice

349,000 đ
Mô tả ngắn:
Johnson: The Elements Of Choice A guide to the inner workings of how decisions are made—and an essential tool kit for helping others make decisions better Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes...
978059342121
14 sản phẩm
+
Johnson: The Elements Of Choice
A guide to the inner workings of how decisions are made—and an essential tool kit for helping others make decisions better Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes one step further and explains how we can design better end-to-end decision-making processes. Going well beyond the familiar concepts of nudges and defaults, Eric J. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made. Choice architecture is a multifaceted set of tools for anticipating how people make specific decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present them, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, and we’re often unaware of just how much they influence our reasoning. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and meta-analyses of decision-building findings to reveal how the structure of choices affects outcomes. This book is essential for businesspeople, policy makers, and anyone tasked with helping others make decisions. We are all decision designers, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the right health insurance plan, or deciding how to invest for your own retirement, Johnson provides the tools you need to guide anyone to the decision that’s right for them.
Loại sản phẩm:
Bìa mềm
Kích thước:
23x3.3x15.5 cm
Số trang:
400
Tác giả:
  • Eric Johnson
Nhà Xuất Bản:
  • Riverhead Books
ISBN 13:
9780593421215

Sản phẩm này chưa nhận được đánh giá nào. Bạn hãy là người đầu tiên đánh giá nhé!

Viết đánh giá của bạn

Khách Hàng Thường Mua Kèm

Khám Phá Thêm

-10%
Hồi Ức Phú Nhuận (Bìa mềm)
305,100 đ
339,000 đ
-10%
Hồi Ức Phú Nhuận (Bìa cứng)
413,100 đ
459,000 đ

Khám Phá Thêm

-10%
Giận (Tái bản năm 2022)
121,500 đ
135,000 đ
-10%
Người Trồng Rừng
103,500 đ
115,000 đ
-10%
Xứ Tuyết
76,500 đ
85,000 đ
-10%
Những Thằng Già Nhớ Mẹ
49,500 đ
55,000 đ
-10%
Đường Xa Nắng Mới
126,000 đ
140,000 đ
-10%
Ways of Seeing - Những Cách Thấy
126,000 đ
140,000 đ
-10%
Bỗng Nhiên Mà Họ Lớn
70,200 đ
78,000 đ
-10%
Tuyết Sơn Phi Hồ
88,200 đ
98,000 đ
-10%
Trái Tim Mặt Trời
81,000 đ
90,000 đ
-10%
Gia Huấn Ca Tường Chú
67,500 đ
75,000 đ