How to: sell with complete confidence
How to: sell with complete confidence
With the help of a host of examples and practical exercises, how to: sell gives you everything you need to influence others and sell effectively and ethically. It guides you through every stage in the process - from understanding the motivations and needs of customers, to making positive connections and structuring relevant and successful sales.
Providing a foundation in the psychology of selling, the book looks beyond traditional "hard sell" methods and promotes a refreshed and positive attitude to the subject. It will empower your ability to monetise ideas, believe in your products or campaign for a better world.
- John Gordon
- Bluebird
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